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Check in with your cell service provider. You won’t want any surprises on your cell phone bill. Before you leave, decide if you want to purchase an international service plan or travel on airplane mode.
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Research technology differences. You may take your phone charger for granted at home, but when you travel internationally you’ll find a host of differently shaped electrical outlets. Whether you're traveling to Europe or Asia, be sure you're prepared with appropriate adapters.
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Snap a picture of your luggage. If you’ve ever lost luggage, you know the difficulty of describing your baggage under pressure. Now imagine doing it through a language barrier. Snap a photo on your phone and let your picture speak a thousand words.
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Learn some key phrases. Phone apps like Duolingo and Google Translate are a great way to pick up a few phrases to help you communicate abroad. “Please” and “thank you” will go a long way.
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Alert your credit card. Don’t risk the credit card company putting a freeze on your account due to suspicious charges overseas. Most credit cards now offer an easy online system to inform the company when and where you’ll be traveling.
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1,383 exhibitors, international share 79 percent
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41.748 trade visitors from all over the world
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Everything to do with hunting, shooting sport, outdoor
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1,383 exhibitors, international share 79 percent
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41.748 trade visitors from all over the world
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Identify the role trade shows will serve, as part of your overall marketing and sales strategy. Then, secure buy-
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Develop a detailed trade show budget and forecast your return on investment.
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Set specific objectives for your show such as number of product sales, leads generated, publicity secured, etc.
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Identify your booth space needs, along with your exhibitor resources for booth accessories, banners, marketing collateral, equipment, and promotional items.
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Register and reserve your display stand space with the event sponsor and request full details on exhibit requirements.
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Develop a trade show marketing plan that utilizes a mix of promotional methods to reach prospects. Your plan should be divided into three sections: 1. Pre-
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Write a compelling sales message that gets across the key points you want to communicate at your exhibit in 30 seconds or (preferably) less. You and your staff will need to rehearse this message and use it confidently at your booth to maximize your effectiveness.
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Determine your exhibit design, layout and graphics needs. You can hire a company to handle design and production or take a more hands-
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Along with your exhibit design, consider your lighting needs. Depending on the type of product or service you are promoting at a given trade show, illumination can play an integral role in attracting attention and/or complementing the image you want to project. For example, you may want use lighting truss to add more drama and focus to your booth area or highlight a specific product you are promoting.
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Identify high-
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Determine the literature and marketing materials you will need at the show -
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Order your giveaways or promotional items.
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Continue working with vendors on your display booth, exhibit items, and marketing materials. Confirm delivery dates and adherence to your trade show planning timeline.
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Determine staffing requirements, develop booth schedules, and plan training sessions.
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Identify how you will ship your display and other items to the show.
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Begin making travel arrangements, including airfare, hotel and car rental reservations, if necessary.
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Launch pre-
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Put together follow-
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Continue pre-
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Make all travel arrangements.
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Schedule staff training.
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Contact event sponsor for any last minutes details.
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Finalize production of booth display, promotional items, and marketing materials – and confirm shipping dates.
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Finalize all travel arrangements.
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Schedule dinners or other meetings to be held at the show with prospects, distributors and/or customers.
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Complete staff training.
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Confirm shipping arrival dates for your booth display, promotional items and materials.
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Double check that all action steps on timeline have been covered.
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Analyze leads, send follow-
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Evaluate success of trade show participation compared with objectives from your trade show plan.
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Review your budget compared to your actual expenses for the show. Determine your return on investment.
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Make recommendation whether to participate in the same trade show next year. Include suggested changes, enhancements, and other trade show ideas.
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